A way to do that is to use logos: argument by logic. The commercial exemplifies how things happen to people that don’t deserve it and that you can’t avoid it.Īs a commercial company you have to think of ways to draw your audience in and have them remember your commercial.
#Farsky pathos 2 driver
On the other hand, it plays on the emotion of the driver that was left with a wrecked car. It is very relatable in that people have experienced something like this in their own lives. Humor is one of the most persuasive of all rhetorical tactics. The commercial is comical as it mocks the way a typical teenage girl tends to act.
The whole reason “Mayhem” had the accident in the first place was because of emotions. Pathos is a quality that provokes sadness or any emotion. Pathos is used the strongest in this particular commercial. Allstate gives the commercial a lighter mood to a normally serious subject. The texting and driving version is particularly relevant to this day in age. This is one of many Allstate commercials using the character Mayhem.
Allstate applies all three forms of rhetoric: ethos, logos, and pathos in this paper I will go into detail about how they use each. Then they show the owner of the parked car left with this huge accident and it’s now their responsibility. The commercial shows the girl is emotionally compromised and wrecks into a parked car. “Mayhem” receives a text message while driving down a narrow parking lot he goes on to say that Becky has kissed Johnny and the “teenage girl” likes Johnny. In this specific commercial he plays a teenage girl driving a pink SUV. Allstate insurance company has released new ads using Dean Winters as a character of “Mayhem”.
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